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In May 2014, I went to Mozambique to promote properties being added to the portfolio of Found Travel, which included an exclusive safari camp in Niassa Reserve. Prior to leaving, I was commissioned by the following: The Independent (1,250-word article), Travel Africa Magazine (.1,200-word feature); Msafiri (3 property reviews); (500-word blog).


Together they garned the following readership:


• Independent on Saturday: 76,802 print; 40,000 online. (Read article here.)

•Travel Africa Magazine: 200,000 print; 6,500 online. (Read article here.)

•Msafiri: 300,000 print

•Rough 1 million online


I also tweeted regularly during the trip to my 900+ followers on @emmasthomson and was retweeted regularly by @IndyTravel (99,000+ followers), Rough @RoughGuides (136,000+ followers), the British Guild of Travel Writers @TravWriters (6,000+ followers) and TravelWriters UK @Travelwriters UK (3,900+ followers).


The total audience reached by my coverage of this trip exceeds

576,805 (print), 1,292,300 (online).

Case study


I've been a full-time freelance travel writer since 2011 and, in that short time, have won several awards, written for the best publications and built lasting relationships with independent PRs, tourist offices and PR agencies,


I'm professional, yet fun on location, and pride myself on being flexible, conducting thorough research and devising multiple story angles. I also have excellent working relationships with editors of national newspapers and magazines.


I'm always keen to work with new PRs, so please feel free to get in touch if you think we could work together.



"Emma's coverage exceeded our expectations. We were thrilled and, more importantly, so was the client! Emma, was an absolute delight to work with, and we would be very keen to work with her again. If only more journalists could be more like her!"

– Lisa Chamberlain, Tourism Marketing Partnership